Blog tasks: Daily Mirror case study

Representation

1) What political party does the Daily Mirror support?

Labour

2) How does the Daily Mirror usually represent rich and powerful people?

Putting them on the front cover

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the Daily Mirror.

As heroes and respectable people

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

They are very good at resolving issues

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?

Because tabloid newspapers are much more casual and relate to their target audience

Industries

1) What company owns the Daily Mirror?

Reach PLC

2) What is the Daily Mirror's circulation in 2021? How many papers did the Daily Mirror used to sell back in the 1990s?

1990 - 3,000,000

2021 - 350,000

3) Why has the newspaper industry struggled in the last 20 years?

Online media

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

Created their own social media accounts

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

• Immediacy: has it happened recently?
• Familiarity: is it culturally close to us in Britain?
• Amplitude: is it a big event or one which involves large numbers of people?
• Frequency: does the event happen fairly regularly?
• Unambiguity: is it clear and definite?