Blog tasks: Daily Mirror case study

Language

1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: The title of a newspaper or magazine at the head of the first or editorial page

Pug: The prices, logo and issue number are placed here

Splash Head: The lead story
Slogan: A short and striking or memorable phrase used in advertising
Dateline: A line at the head of a dispatch or newspaper article showing the date and place of writing
Kicker: a line of newspaper type set above a headline
Byline: tells the reader who wrote the story
Standfirst: journalism an introductory paragraph in an article

2) How much does a copy of the Daily Mirror cost? (Note: the current cost is different to the CSP edition - I recommend learning both).

80p

3) What are the main stories on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the stories are about.

Kate & Harry and MMR Vaccine

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

Because it is about celebrity drama and controversial topics

5) What is the balance on the Daily Mirror front page between images, headlines and text?

Much more images and headlines which take up more space than text do


Audience

1) What is the target audience for the Daily Mirror?

Left-wing socialists

2) Why does the Mirror front page story appeal to the Daily Mirror audience?

Because it uses bright red colours and colloquial language

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

A reader can relate to the front cover stories

4) Why are print newspapers generally read by older audiences?

Because they are less experienced with technology

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 

Paparazzi shot, large text and headings/subheadings