Advertising and Marketing: Key conventions

 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?

Colour scheme - appeals to specific audiences/creates specific branding

Slogan - sets the brand apart from everyone else

2) For each convention, write about how it might appeal to a target audience. 

A pink colour scheme would appeal to a more feminine audience

A slogan would appeal to returning customers

3) What is the USP (unique selling point) for Skittles and how do you know?

Their slogan "taste the rainbow" is iconic because it is used everywhere in their branding

Look at the Maltesers example above if you are unsure how to complete any of these tasks.

Extension task

If you have completed an in-depth analysis the Skittles advert, do some additional research into creative or powerful print advertising. 

Task: Find an example of a print advert for EACH of the following:

1) A clear brand identity

2) A shocking or controversial idea

3) An emotional connection to audience

4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

5) A foreign advert that you can understand despite the language barrier

 

Finally, write what the USP is for each advert.

1) Santa

2) Dove shampoo bottle

3) Malnourished boy

4) Animal

5) Teeth