1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
As a magazine targeted at people with rich and luxury lifestyles
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
They are rich and wealthy women
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
They think highly of fashion and spent a total of £843 million last year
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?
The tatler audience are wealthy who like to travel
Media language
Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? Here's a blog to help you with this as we haven't been able to complete the Photoshop typography lesson yet due to Covid-19
The fonts stand out
2) How do the cover lines appeal to the Tatler target audience?
They mention about fashion
3) What are the connotations of the Tatler colour scheme on this particular front cover?
Pink for a more feminine style
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
3) What are the connotations of the Tatler colour scheme on this particular front cover?
Pink for a more feminine style
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
Make up to appeal to a feminine audience
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
White women
They should be interested in fashion
3) Are there any stereotypes being reinforced or subverted? How? Why?
Women should wear makeup
4) What would be the preferred and oppositional readings to this cover of Tatler?
4) What would be the preferred and oppositional readings to this cover of Tatler?
They would either submit to these expectations of women (preferred) or be offended by it (oppositional)
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
Tea and crumpets
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
Tea and crumpets
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
It is very luxurious
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
Those who cannot afford plastic surgery
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
Travel and motherhood
Grade 8/9 extension tasks
1) Are there any misrepresentations or under-representations of certain groups? What might this suggest about the target audience?
2) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.
3) What does the costume and make-up in the central image suggest about the character featured on the front cover of the April 2017 edition of Tatler?
4) Read this Guardian article on the BBC documentary about Tatler called Posh People. What does the article suggest about the people who produce and read Tatler?
Grade 8/9 extension tasks
1) Are there any misrepresentations or under-representations of certain groups? What might this suggest about the target audience?
2) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.
3) What does the costume and make-up in the central image suggest about the character featured on the front cover of the April 2017 edition of Tatler?
4) Read this Guardian article on the BBC documentary about Tatler called Posh People. What does the article suggest about the people who produce and read Tatler?
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