Audience effcts theory

1) Write a definition of a passive audience:

An audience that only consumes the media rather than actively responding to it.

2) Write a definition of an active audience:

An audience that observes the media and constantly takes in the information and gives it deeper thought.

3) Write a definition of the hypodermic needle theory: 

A theory that the media is all powerful and everybody who consumes the media takes in the information and believes it.

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification: 

INFORMATION/SURVEILLANCE: Documentaries 
 > Why: Informative non fiction

PERSONAL IDENTITY: Autobiography
 > Why: Tells the story of a real person which the consumer might relate to

DIVERSION/ENTERTAINMENT: Comedy
 > Why: Makes the consumer amused and keeps them distracted from potential issues in life

RELATIONSHIPS: Love island
 > Why: Shows the consumer inside the secret lives of people and their relationships

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

In the video, the audience can receive pleasures from numerous different ways. The information can be entertaining to some audiences as it teaches them something new. Also, the diversion can distract people from real life as it immerses them into a whole new world.